Our Story

My Baby Store London concept came from our love for creating and personalising items that you can’t find in nearby shops.

With our little baby born in 2017, it came to light that only few shops were proposing a personalisation service, and for most of them at premium prices. As a result to this, we decided to invest in professional embroidery equipments to give a continuous personalised touch to our daughter's belongings.

Following our friends's great reviews in regards to the quality of our own embroidery, we realised that personalising high quality products at a fair price was fully achievable, and then decided to set up our own online store, to propose to all parents like us, a choice of personalised items which will make your precious little one so unique!